Titan Inds planning to rise watch costs by 4-20per cent

Titan Inds – the eyewear, watch as well as jewellery producer – is planning to rise watch costs by 4-20per cent all over brands to guard margins.

“Ideally, we’d have prevented over one price raise in a yr, but we need to just guard our margins,” Ajoy Chawla, senior vice- president, watch section, mentioned.

The firm had effected a 5percent price rise on Titan brand of watches in Apr. For its Swiss-made brand Xylys, too, the firm had rised costs by 8per cent.

With customers limiting discretionary spends, Chawla mentioned there has been a few decline in sales of watches in the ‘lower price’ area of Rs2,000 and below.

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